This Privacy Policy describes how Elara Health ("we", "us", or "our") collects, uses, stores, shares and protects your information when you use the Elara: Fibroid Food Scanner mobile application (the "Service").
We are committed to protecting your privacy and handling your personal information responsibly and transparently.
By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.
Interpretation and Definitions
Interpretation
Words whose initial letters are capitalised have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or plural.
Definitions
For the purposes of this Privacy Policy:
- Account means a unique account created for You to access our Service or parts of our Service.
- Affiliate means an entity that controls, is controlled by, or is under common control with a party.
- Application refers to Elara: Fibroid Food Scanner, the software application provided by the Company.
- Company (referred to as "the Company", "We", "Us" or "Our") refers to Elara Health, the provider of the Elara: Fibroid Food Scanner application.
- Country refers to the United Kingdom.
- Device means any device capable of accessing the Service, including a mobile phone or tablet.
- Personal Data means any information relating to an identified or identifiable natural person.
- Service refers to the Application.
- Service Provider means any natural or legal person who processes data on behalf of the Company.
- Usage Data means data collected automatically through use of the Service or its supporting infrastructure.
- You means the individual accessing or using the Service.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data
Depending on how you use Elara, we may collect the following information:
- Email address
- A preferred display name (if you choose to provide one)
- Anonymous account identifiers used to provide the Service before full account registration
- Subscription and entitlement information
- Optional onboarding information, including: dietary preferences; nutrition goals; age range; whether you have been diagnosed with fibroids
- Favourite products and saved preferences
- Usage Data
Providing some information is optional. However, certain features of the Service may not function correctly if required information is not provided.
Health-Related Information
Some information you choose to provide, such as whether you have been diagnosed with fibroids or your dietary preferences, may be considered health-related information under applicable privacy laws.
We use this information solely to personalise your experience within Elara and provide educational nutrition guidance tailored to your preferences.
Providing this information is voluntary unless required for a specific feature you choose to use.
Elara is an educational tool only and does not provide medical advice, diagnosis or treatment. Any information presented within the app should not replace advice from a qualified healthcare professional.
Usage Data
Usage Data is collected automatically when using the Service.
Usage Data may include information such as:
- Your Device's Internet Protocol (IP) address
- Device type
- Operating system
- App version
- Device identifiers
- Time and date of access
- Pages or screens visited
- Time spent using particular features
- Diagnostic information
- Crash reports
- Performance metrics
We may also collect information relating to how features such as barcode scanning, manual search and product recommendations are used to improve the quality, performance and reliability of the Service.
Information Collected While Using the Application
While using Our Application, in order to provide features of the Service, we may request access to:
- Your device camera
- Your photo library
These permissions allow you to:
- Scan food product barcodes
- Upload photos of ingredient lists or nutrition labels where barcode information is unavailable
- Analyse food products using our AI-assisted product analysis features
Images uploaded through these features may be securely processed by our Service Providers solely for the purpose of analysing food products and generating nutritional insights.
We do not use uploaded images for advertising purposes.
You can enable or disable camera and photo library permissions at any time through your Device settings.
Use of Your Personal Data
The Company may use Personal Data for the following purposes:
To provide and maintain the Service
Including monitoring the availability, security and performance of the Service.
To manage Your Account
To create, maintain and manage your account, authenticate your identity, synchronise your data across devices where applicable, and provide access to features available to registered users.
To personalise Your experience
To tailor educational content, product analysis and recommendations based on the information You choose to provide, including dietary preferences, nutrition goals and optional health-related information such as whether You have been diagnosed with fibroids.
To analyse food products
To process barcode scans, product searches and uploaded ingredient or nutrition label images in order to generate educational nutritional insights and identify alternative products.
To provide premium features
To determine your subscription status and provide access to premium features available through your App Store subscription.
To improve Our Service
To understand how the Service is used, identify usage trends, troubleshoot technical issues, improve product analysis, develop new features and enhance the overall user experience.
To communicate with You
To send service-related communications, including:
- account verification emails
- password reset emails
- important security notifications
- changes to our Service
- responses to customer support requests
Where permitted by law, we may also send occasional updates about new features or improvements. You may opt out of marketing communications where applicable.
To comply with legal obligations
To comply with applicable laws, regulations, legal processes and lawful requests from public authorities.
To protect the Service
To detect, investigate and prevent fraud, abuse, security incidents or other activity that could negatively affect the Service, our users or our business.
AI-Assisted Features
Certain features within Elara use artificial intelligence to assist with analysing food products.
For example, if barcode information is unavailable, You may choose to upload a photograph of a product's ingredients or nutrition label. This image may be securely processed by our AI service providers solely for the purpose of extracting nutritional information and generating educational food insights.
Uploaded images are not used to train public AI models on our behalf.
Third-Party Service Providers
To provide and improve the Service, We work with trusted third-party providers, including:
Supabase
- User authentication
- Secure cloud database
- Cloud hosting
- Account management
Open Food Facts
- Food product and barcode information
Google Gemini
- AI-assisted extraction and analysis of ingredient lists and nutrition labels submitted through the Service
Superwall
- Subscription paywall management and entitlement verification
Apple
- Processing App Store purchases and subscription payments
These providers process information only as necessary to provide their services to Us and are contractually or legally required to protect Your information.
We do not sell Your Personal Data.
In-App Purchases
Premium subscriptions are purchased through Apple's App Store.
Apple is responsible for processing payment transactions and payment information.
Elara does not collect or store your payment card details.
We may receive subscription status and entitlement information from Apple to determine whether premium features should be available within the Service.
Sharing Your Personal Data
We may share Your Personal Data in the following circumstances:
With Service Providers
We may share Personal Data with trusted Service Providers that help us operate, maintain and improve the Service.
For business transfers
If the Company is involved in a merger, acquisition, financing or sale of assets, Your Personal Data may be transferred as part of that transaction. We will notify You before Your Personal Data becomes subject to a different Privacy Policy where required by law.
With Affiliates
We may share information with companies under common ownership or control with the Company, provided they honour this Privacy Policy.
With business partners
We may share limited information with business partners where necessary to provide features or services requested by You.
With Your consent
We may disclose Your Personal Data for any purpose where You have provided Your explicit consent.
Legal obligations
We may disclose Personal Data where required to:
- comply with applicable laws or regulations
- respond to lawful requests from public authorities
- protect our rights or property
- investigate suspected fraud or misuse
- protect the safety of our users or the public
- defend against legal claims
We do not sell or rent Your Personal Data to advertisers or data brokers.
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as necessary for the purposes described in this Privacy Policy and to comply with applicable legal obligations.
Different categories of Personal Data are retained for different periods depending on the purpose for which they are processed.
Account Information
Your account information is retained while your account remains active.
Following account deletion, we may retain limited information for up to 24 months where necessary to:
- comply with legal obligations
- resolve disputes
- prevent fraud or abuse
- enforce our agreements and policies
Customer Support
Support requests and correspondence may be retained for up to 24 months after the request has been resolved.
Usage Data
Anonymous application usage statistics, crash reports, diagnostic information and server logs may be retained for up to 24 months to improve the Service, maintain security and investigate technical issues.
Where possible, Usage Data is anonymised or aggregated so it can no longer identify You.
Backups
Residual copies of information may remain temporarily within encrypted backup systems and are only restored where necessary for disaster recovery, security or legal compliance.
Deletion and Anonymisation
When retention periods expire, Personal Data will either:
- be securely deleted;
- be anonymised so it can no longer identify You; or
- be retained only where required by applicable law.
Transfer of Your Personal Data
Your Personal Data may be processed in countries other than Your own.
Where Personal Data is transferred internationally, We take reasonable steps to ensure appropriate safeguards are in place to protect Your information in accordance with applicable privacy laws.
By using the Service, You acknowledge that Your information may be transferred to and processed in countries where our Service Providers operate.
Delete Your Personal Data
You have the right to request access to, correction of or deletion of the Personal Data We hold about You.
Where available, You may also update or correct certain information directly within the Application.
Deleting Your Account
You can permanently delete your account directly within Elara by navigating to:
Settings → Danger Zone → Delete Account
Deleting your account will permanently remove your account and associated Personal Data from our active systems, except where We are legally required or permitted to retain certain information for compliance, fraud prevention or legal claims.
Deleting the Application from Your Device does not automatically delete Your account or Personal Data stored on our secure servers.
If You require assistance deleting Your account or exercising Your privacy rights, You may contact Us using the details at the end of this Privacy Policy.
Disclosure of Your Personal Data
Business Transactions
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred as part of that transaction.
Where required by law, We will notify You before Your Personal Data becomes subject to a different Privacy Policy.
Law Enforcement
Under certain circumstances, We may disclose Your Personal Data where required by law or in response to valid legal requests from public authorities.
Other Legal Requirements
The Company may disclose Your Personal Data where We believe in good faith that doing so is necessary to:
- comply with a legal obligation;
- protect and defend the Company's rights or property;
- investigate suspected misuse of the Service;
- protect the safety of users or the public; or
- defend against legal claims.
Security of Your Personal Data
Protecting Your Personal Data is important to Us.
We use commercially reasonable administrative, technical and organisational safeguards to help protect the confidentiality, integrity and availability of Your information.
While We strive to protect Your Personal Data, no method of electronic storage or transmission over the Internet can be guaranteed to be completely secure. Accordingly, We cannot guarantee absolute security.
Children's Privacy
Elara is intended for individuals aged 16 years and over.
We do not knowingly collect Personal Data from children under the age of 16.
If You believe that a child has provided Us with Personal Data without appropriate consent where required by law, please contact Us and We will take reasonable steps to delete the information.
Medical Disclaimer
Elara provides educational information about food and nutrition.
The information presented within the Service is intended to support informed food choices and improve understanding of nutritional information.
Elara does not provide medical advice, diagnosis or treatment and should not be used as a substitute for advice from a qualified healthcare professional.
Always consult an appropriately qualified healthcare professional regarding any medical condition or treatment decisions.
Links to Other Websites
Our Service may contain links to third-party websites that are not operated by Us.
If You follow a third-party link, You will be directed to that third party's website.
We strongly encourage You to review the privacy policy of every website You visit.
We have no control over and assume no responsibility for the privacy practices, content or policies of third-party websites or services.
Your Privacy Rights
Depending on Your location and applicable law, You may have rights to:
- access Your Personal Data;
- correct inaccurate Personal Data;
- request deletion of Your Personal Data;
- object to certain processing activities;
- request restriction of processing;
- request a copy of Your Personal Data; and
- withdraw consent where processing is based on consent.
To exercise these rights, please contact Us using the details below.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Where material changes are made, We may notify You within the Application, by email where appropriate, or by updating this Privacy Policy.
The "Last updated" date at the top of this Privacy Policy will indicate when changes were most recently made.
We encourage You to review this Privacy Policy periodically.
Contact Us
If You have any questions about this Privacy Policy or wish to exercise Your privacy rights, You can contact Us at:
Email: hello@joinelara.app